Dear Travel Professional,

We are happy to present to you the 2002 edition of the Selling Switzerland Trade Manual.

2002 is the United Nations Year of the Mountain — and when one thinks of mountains, who would not think of Switzerland? Because if mountains had a home, it would be Switzerland.

Mountains are the real wealth of Switzerland and there are plenty of opportunities to discover them. Test your downhill skiing and snowboarding skills during the winter season or hike Switzerland’s majestic mountains and peaceful valleys on marked trails in any season. If you prefer not to climb you can still enjoy the mountains: just take a mountain cable car or travel through the Swiss Alps on one of the many scenic train routes. And even on the highest peaks there are restaurants offering cuisine equal in splendor to the natural surroundings.

In this guide you will find essential information on Switzerland and its mountains, and how to sell this spectacular destination. You will also benefit from a look at the Trade Corner on MySwitzerland.com/na/trade where you can sign up for regular free trade newsletters which provide the latest news on Switzerland throughout the year.

We wish you a very successful 2002 and remember: If mountains had a home, it would be Switzerland!

Sincerely,

Urs Eberhard
Director North America
Switzerland Tourism

Look out for the Q! In the “Swiss Tourism Quality Seal” program, the country’s leading tourism organizations and a total of 1,000 enterprises are working toward a clearly defined level of service quality for the benefit of their guests. The Category 1 Quality Seal (below) underscores their determination to provide a high standard of service quality. The Category 2 Quality Seal (below) is awarded to enterprises and organizations that have also been appraised by outside testers. Category 1 Quality Seal Category 2 Quality Seal

Official Recommended Partners of Switzerland Tourism.
Partners of Switzerland Tourism.